Commando Consulting January 2008: Offering Paid Initial Consulting

Over the many years of consulting it's become a common practice for firms to offer free initial consulting before engagements to let prospects "taste" what they have to offer. It's also become an expectation and many prospects expect a bit too much for nothing.

What can be done? I think the answer is to adapt the "start small and build on it" mantra. That is, starting with a small but paid engagement, and then clients can decide whether or not they want to go to the next phase at a higher investment option. So, let's take a closer look at...

Offering Paid Initial Consulting.